Complete annihilation and loss

ٱلَّذِينَ كَذَّبُوا۟ شُعَيْبًا كَأَن لَّمْ يَغْنَوْا۟ فِيهَا ۚ ٱلَّذِينَ كَذَّبُوا۟ شُعَيْبًا كَانُوا۟ هُمُ ٱلْخَـٰسِرِينَ

Those who denied Shuʿayb - it was as though they had never resided there. Those who denied Shuʿayb - it was they who were the losers.