Inevitable consequence of disbelief

فَكَذَّبُوهُ فَأَخَذَهُمْ عَذَابُ يَوْمِ ٱلظُّلَّةِ ۚ إِنَّهُۥ كَانَ عَذَابَ يَوْمٍ عَظِيمٍ

And they denied him, so the punishment of the day of the black cloud seized them. Indeed, it was the punishment of a terrible day.