Willful rejection and arrogance

وَلَقَدْ أَرَيْنَـٰهُ ءَايَـٰتِنَا كُلَّهَا فَكَذَّبَ وَأَبَىٰ

And We certainly showed him [i.e., Pharaoh] Our signs - all of them - but he denied and refused.